Trade Show,  Chicago
and other cities

If you are a small company or a one man operator with a small budget but have decided that you want to embark on the trade show circuit to promote your products and services then you should consider how you will present at each trade show.  Chicago and other cities usually offer large convention centers and put on a spectacular trade show.  Chicago in particular is a hub of activity during events and exhibitions.

There is no doubt that you can sometimes pay a pretty penny to actually get floor space at a trade show.  Chicago and other major cities need to charge these fees to cover the cost of the use of large style venues.  And while the venues are great because they cater for large numbers of delegates, the key question for you is how to maximize your marketing dollars for your booth with the money you have left over after paying for the floor. Consider the use of display pop ups, retractable banners, some well positioned lighting and pieces of furniture, a few carpet squares and some prepared marketing materials from your office, and you are set to go. 

But the truth is that if the product is good enough, nothing can stop you from selling, selling, selling. In the competitive market however like a trade show, Chicago and major convention cities in particular, you're very well served by giving yourself any edge you can muster and a savvy professional looking booth is where you can get the results you need.

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