Trade Show Display Design
achieving the right look and feel

Increasing brand recognition with your audience is of paramount importance toward the overall long term success of your business. If you implement a clever and savvy marketing campaign, name recognition alone will eventually attract buyers to your booth at a trade show. But rather than spending thousands of dollars on the biggest and loudest booth at the show, sourcing a professional yet simple trade show display design is the key to supporting this goal. Achieving the right trade show display design is important in the overall creation of a booth that will increase traffic and sales for your business.

Choosing a color and graphic design are also important decisions in the creative phase of planning your trade show display design. You'll want to choose a color based on the products or services you're marketing and also the color of your logo. Novelty items such as toys or children’s clothes will warrant a more colorful interactive display, while more somber products such as medical supplies or personal alarms call for basic and simple tones and textures.  Your display should also be sympathetic to your brand and logo so ideally matching your booth with these colors is a design consideration.   You might want to think about other items in your booth and adding them to your color scheme; items such as lollies, napkins, printed materials and balloons. 

If the performance for your business at recent trade shows has been disappointing, you might want to reevaluate the trade show display design. Perhaps you do not have the right colors, themes or materials or perhaps it is as simple as implementing a pop up display instead of signage printed from the office.  After all, you need every edge you can apply to attract the attention of potential clients and buyers.

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Article by Trade Show Magician Tim Buché

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