Organizing Corporate and Hospitality Events can be a little tricky if you don’t know how to undertake the process in a step by step fashion. Below is some information on Corporate and Hospitality Events planning to help you when organizing your next big event:

• Sharing Information - Once the appropriate approval has been gained to proceed with a corporate event, don't keep it to yourself. The event may be relevant to other sectors, divisions or countries within your organization - notify PR representatives, directors and sales & marketing managers nationwide and worldwide. In many cases, this may enable the costs and human resources required for an event to be spread across participating divisions / companies.
• Event Timescales - One of the most common mistakes made when arranging corporate event entertainment is leaving insufficient time for planning. The time required for corporate event planning is very much dependent on the type and size of the event. However, in an ideal world, the planning process should start approximately six months before the date of the event. The level of activity will also vary at different stages of the project. The initial corporate event planning stages are usually the busiest. This will be followed by a quieter period which predominantly involves overseeing things to ensure the project is running to plan and budget.
• Preparing the business case - Participating / hosting events is a costly exercise. It is therefore important to carefully consider the rationale behind attending. You should be clear in your own mind that the event is the right activity.
• The Entertainment – Arranging the right type of corporate event entertainment is crucial to ensuring that the event runs without a hitch. Determine who your

  audience is and what kind of event you want to it to.
• Alternatives - Finally consider whether you could achieve similar or better results, at less cost, by undertaking other PR activities, such as:

  • focused direct mail campaigns,

  • running a targeted seminar, or

  • assisting sales people to focus on the appropriate audience.

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Finding the Right Music for Your Event:
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Article by Trade Show Magician Tim Buché

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